MATURE SKIN: HOW TO COMBAT PREMATURE AGEING

THE RIGHT BODY MOISTURISER FOR MATURE SKIN

Less elasticity, lost tautness and a drier feeling are the first signs of mature skin. With the right care, your skin will stay taut for longer and always look nurtured.

Q10 + CREATINE 2X COLLAGEN BOOST

With over 25 years of research on the powerful coenzyme Q10, our skin care expertise constantly improves to ensure effective and advanced wrinkle reduction solutions. As a result, the Q10 Anti-Wrinkle Power – Extra Firming Day Cream now has an improved new formula – the powerful combination of Q10 and creatine to deliver a duo collagen boost.* Clinically proven to firm skin in 7 days, Q10 enhances skin’s own power and collagen, while creatine provides an immediate extra boost for collagen and elastin production.

*Tested on skin cells.

Q10 is an incredible naturally occurring coenzyme in the body. While our cells naturally contain Q10 – the amount decreases over time. This leads to skin losing its elasticity and becoming more prone to fine lines and wrinkles forming. Replenishing these levels of Q10 is essential. By supporting the skin’s own function to effectively reduce wrinkles from within, skin stays as fresh and powerful as we feel.

Creatine is a natural supplement known for supplying energy to the body. In the case of skin care, our scientists have harnessed its properties to supply instant power and extra energy to boost the production of collagen and elastin on top of the Q10. Experience skin resilience and effectively reduce wrinkles from within.

*Tested on skin cells.

CORRECTLY RECOGNISING THE FIRST SIGNS OF MATURE SKIN

The skin starts to biologically age in women between the age of 25 and 30.
The first noticeable signs are often a lack of elasticity and a loss of moisture.
The skin can no longer store moisture as easily and dryness can cause tightness and even irritation.
Mature skin also loses its tautness and the first pigmentation spots may develop – primarily on the upper chest area and upper arms, as these areas are more frequently exposed to UV rays.
The loss of collagen also results in the skin becoming thinner and sebum production decreasing.
When the skin loses its tautness, unsightly dents and cellulitis may occur more frequently on the upper thighs.

NEED LOTS OF CARE BUT DON’T HAVE ENOUGH TIME? THE SOLUTION IS IN-SHOWER PRODUCTS

The In- Shower Q10 Firming Body Lotion. provides your skin with moisture even when showering. Simply apply, rinse off and benefit from softer, more toned skin.

NIVEA OFFERS BEAUTY PRODUCTS FOR MATURE SKIN

To ensure that mature skin is always well-cared for, has plenty of moisture and is toned, you’ll find lots of rich lotions produced by NIVEA. One of our bestsellers is Q10 Firming Body Lotion. This skin-toning formula is enriched with nourishing ingredients: co-enzyme Q10, L-carnitin and creatine form the NIVEA Q10 Energy Complex, which increases the cells’ energy levels – as proven in in-vitro tests. Our Q10 Body Lotion strengthens the skin and helps to provide greater elasticity.
By contrast, soya protein and pomegranate extract are used in NIVEA Body Lotion Vital.
The rich formula of this lotion moisturises the skin intensively and actively reduces slackening in the skin.

Q10

Antioxidant coenzyme Q10 is found naturally in the body where it is used by your skin for growth and maintenance. Levels of CoQ10 in your body decrease as you age.

Explore our NIVEA Q10 Power range, which supports the skin’s production of Q10, giving mature skin a natural boost. Our Q10 power range - which includes night creams, eye creams and body lotions - protects cells from further damage and slows the ageing process by firming, nourishing and brightening.

Explore Q10 Power Range

Retinol

Retinol stimulates collagen production and can help mature skin get its glow back. Over the counter retinol as found in most skincare products, comes in varying concentrations and formulas, from night creams to serums. Retinol works by stimulating faster skin cell turnover (which becomes slower as we age), leaving rejuvenated, baby-soft skin. Retinol does, however, make the skin extra sensitive to the sun.

Our NIVEA Pure Bakuchiol range is a plant-based alternative to retinol that boosts collagen and revives tired skin. As it is gentler than retinol, it can be used during the day as well as at night.

Explore Bakuchiol Range

Vitamin C

Mature skin often suffers from dullness. Antioxidant vitamin C can help restore a healthy brightness to tired-looking skin. Vitamin C works by interfering with pigment production and protects skin from environmental pollution and inflammation. It can even improve the effectiveness of SPF - a daily essential for mature skins.

Hyaluronic acid

Mature skins lean towards dryness, which can suck out glow and leave a dull and flat looking complexion. Hyaluronic acid (it’s not really an acid), is another substance found in the body replicated in many skincare products. As we age, our body produces less hyaluronic acid, essential for binding water and plumping up the skin. Consequently, the skin feels tight, looks dry and dull and lines start to appear.

Products with hyaluronic acid act as a comfort blanket for the skin, lubricating and cushioning and are a real boon for mature skins.

What is the best moisturiser for mature skin?

Moisturising is a key part of a mature skin routine as dryness is a common characteristic of mature skin.

Mature skin isn’t one kind of skin - it emposses many different skin types, including oily, combination or dry - and the best moisturiser for mature skin is the best one that works with your skin.

Choosing a moisturiser with a powerful active ingredient designed to comfort mature skin will give your complexion the extra nourishment it needs. NIVEA Q10 Power moisturisers are a good place to start as they visibly firm skin and reduce wrinkles in seven days, while boosting that all important collagen production that plumps up tired-looking skin.

WEAR SUNSCREEN

Daily skin care for mature skin should involve protecting your skin from the sun’s UV rays, which damage the elastin and collagen in your skin, accelerating the signs of ageing.

The earlier in your life you begin wearing an SPF daily, the better protected your skin will be as you age. You can’t reverse the signs of sun damage, but you can prevent further signs of overexposure to the sun. Apply an SPF even on cloudy days and in hot weather, wear a wide-brimmed hat, and pop on a pair of sunglasses if it’s bright - repeated movements such as squinting can cause wrinkles.